Finding Fonts in the Wild

Have you ever landed on a website and immediately thought, “Wow, I love that font”—but had no idea what it was called or how to find it?

You’re not alone. Typography has a huge impact on how a brand feels, but identifying fonts out in the wild can feel like a mystery if you don’t know where to look.

The good news? There’s a simple, free tool that makes font discovery easy.

Meet WhatFont: A Simple Design Tool

WhatFont is a free browser plugin that lets you identify fonts directly on any website. We use it on a daily basis (and no, we’re not getting a commission for mentioning it, we just think it’s real nifty).

Once installed, you can simply hover over text on a page and instantly see:

• The font name

• Style and weight

• Font size

• Line height

• Text color

No digging through code. No guessing. Just point, hover, and learn.

It’s one of those tools that feels almost magical the first time you use it.

Why Fonts Matter More Than You Think

Fonts aren’t just about aesthetics—they influence how people perceive your business.

The right typography can make your brand feel:

• Professional

• Polished

• Trustworthy

• Modern or classic

• Friendly or authoritative

When fonts are inconsistent, outdated, or poorly chosen, even a great logo or color palette can fall flat. Thoughtful typography helps your brand feel intentional and cohesive.

Learning From the Web Around You

One of the best ways to improve your design eye is by paying attention to what’s already working.

When you notice a website that feels clean, readable, and professional, chances are the typography is doing a lot of the heavy lifting. Tools like WhatFont allow you to reverse-engineer those choices and start understanding why certain designs feel so good.

Over time, you’ll start spotting patterns—fonts that feel more trustworthy, layouts that improve readability, and styles that align with your brand’s personality.

Smarter Typography Choices

You don’t need to be a designer—or overhaul your entire brand—to start making smarter typography choices. Sometimes it’s as simple as learning to recognize what you like and why.

At Blue Crow Studio, we love sharing practical design tips that help small business owners and entrepreneurs feel more confident about their branding decisions. From typography and color choices to layout and those tiny-but-mighty details, we believe great design is built one thoughtful choice at a time.

And when you’re ready to bring it all together into a cohesive, professional visual identity, we’re always happy to help.