We created a bold, energetic visual identity and website for Gritline Adventure Racing, an organizer of outdoor endurance challenges built to test limits and inspire connection with nature. Drawing on rugged textures, dynamic typography, and vivid imagery, the branding captures the spirit of grit, teamwork, and exploration. From logo design to a fully responsive website, every element was crafted to reflect Gritline’s passion for adventure and to motivate racers to push forward with confidence and excitement.